Inspiration for the future : MAGROUND X AUDI ACTIVESPHERE - sustainable content creation in the automotive industry on commission for thjnk
A fusion of performance, functionality and elegance for a fascinating outdoor adventure: the all-electric AUDI ACTIVESPHERE concept – an inspiration for the future. The cooperation between AUDI, MAGROUND and thjnk demonstrates the potential for sustainable content creation in the automotive industry.
AUDI’s partnership with MAGROUND for the visuals of the AUDI ACTIVESPHERE concept car is another example of their focus on creating visually impressive content while being environmentally responsible. To do so, Audi teamed up with the agency thjnk.
The use of high-quality background images and HDR-domes from MAGROUND enabled Audi to avoid resource-heavy shoots on location. The HDR-domes served as a light source and created realistic reflections on the car’s surface, resulting in photorealistic visuals.
Post production was taken care of by TREY, with photography and supervision by Ole WESTERMANN c/o WILDFOX RUNNING. The shoot took place at the Hyperbowl Studios. Further visuals and details of the AUDI ACTIVESPHERE are available via audi.de/de/brand/de/audi-welt.html.
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15.06.2023