Omar Rudberg for VOGUE by Nina HOLMA c/o AGENT BAUER

'Young Royals' star Omar Rudberg for VOGUE SCANDINAVIA in a portrait by Nina HOLMA c/o AGENT BAUER

“As for the message behind it, it’s probably going to be like ‘I’m unapologetically myself’. And that’s about it,” says the ‘Young Royals’ star for the launch of his first perfume. The 25-year-old musician and TV celebrity became famous the world over through the NETFLIX coming-of-age drama and is now launching OMR Beauty, a unisex fragrance. Nina HOLMA c/o AGENT BAUER photographed Omar Rudberg for the interview in VOGUE.

And what awaits us...